Dan Reed, head of global sports partnerships at Facebook, claimed here that social media companies such as his, as well as Instagram and Snapchat, are going to be “vital” for the future business models of sporting bodies and clubs.
Reed, who was speaking at the Leaders Sport Business Summit 2015, urged organisations to utilise the tools in order to tap into sports fans already using social media and stated that “Facebook has the biggest community of fans in the world”.
Talking to a packed room as part of a session titled “A Winning Combination: Technology Partnerships at the Highest Levels” Reed reflected on the relationships the company have with major sporting leagues around the world.